Lead generation through LinkedIn and Upwork

Lead generation through LinkedIn and Upwork that brings real inquiries and booked calls

I help IT companies and service businesses build predictable lead-generation systems with clear metrics, transparent analytics, and measurable results.

You work directly with me — no intermediaries. I’ve been doing lead generation for 9 years and take personal responsibility for the result at every stage.

Ivan Zhyliuk

average reply rate of 7–10% in the first month

qualified leads without spam or random contacts

When results depend on luck

Even the best ship drifts aimlessly without a map.

The same goes for lead generation: without a strategy, analytics, and a clear action plan, you’re just floating between profiles and outreach sequences, hoping someone replies. As a result:

No predictability.

One month brings leads — the next is complete silence.

No clear metrics.

It’s hard to explain what actually works and what is draining your budget and time.

You want results,

but don’t have the time to figure everything out.

Everything relies on manual actions.

You’re constantly “putting out fires” instead of building a stable funnel.

LinkedIn and Upwork feel complicated:

How to structure your profile, whom to target, what to write?

You send dozens of proposals,

yet even with strong case studies, the response rate is low.

Ivan Zhyliuk

The problem isn’t the tools. The problem is the lack of a complete system that makes those tools actually work.

How I Work

Here’s how the system is built — from analytics and profile setup to the first qualified inquiries and scalable results.

Step 01

01/ 04

Diagnostics & Strategy

I start by analyzing your product, niche, competitors, and real market potential. Then I develop positioning and messaging that resonate with your ideal clients.
At this stage, I test hypotheses and choose where it’s more effective to launch first — LinkedIn or Upwork.

Result:

A clear understanding of who we’re targeting, how we communicate, and which channels will bring results the fastest.

Step 02

02/ 04

Profile Optimization

I transform your LinkedIn and Upwork profiles into high-converting landing pages: your profile immediately communicates expertise, trust, and value. I refine your headline, about section, visuals, featured blocks, portfolio — everything that shapes the first impression.

Result:

A profile that builds trust even before the first message is sent.

Step 03

03/ 04

Prospect List & Messaging Framework

I create a database of potential clients, craft messaging sequences, and build communication scenarios. Then I launch a test campaign and track the first reactions.

Result:

Your first qualified replies within 1–2 weeks of launch.

Step 04

04/ 04

Launch & Optimization

I monitor key metrics (acceptance rate, reply rate, lead quality) and optimize content, lists, and cadence.

Result:

A stable flow of relevant inquiries — and a system that can be confidently scaled.

When the system is in place, everything becomes predictable. You finally see which actions drive results — and which don’t.

Every step is backed by numbers, and the process starts working for you.

Full control over the process

You clearly understand what’s happening at every stage, allowing you to scale without manual micromanagement.

Targeted, not random leads

You receive inquiries that match your niche, budget, and offer — without thousands of irrelevant contacts.

A predictable stream of inquiries

Stable momentum: first replies within 1–2 weeks, followed by steady growth — without chaos or account bans.

Transparent metrics instead of guesswork

You see what actually works: acceptance rate, reply rate, number of calls, and lead quality.

A profile that sells

LinkedIn and Upwork become strong entry points into your funnel — building trust even before the first touchpoint.

About me

Results don’t appear by chance — they are created by someone who doesn’t just look at numbers, but knows how to use them to build solutions that actually deliver outcomes.

I’m Ivan Zhyliuk. For over nine years, I’ve been helping IT companies, products, and service businesses build a consistent stream of clients through LinkedIn and Upwork.

Not as an agency, but as an independent expert who takes personal responsibility for the entire process — from analytics to the first real inquiries. This means:

No “manager chains”

You work directly with the person responsible for the results.

A clear goal

Not the volume of messages for the sake of a bulky report, but measurable outcomes: replies, meetings, leads.

Full transparency

You always see what’s happening, in which numbers, and why.

Cases

My experience spans dozens of industries

— from development (Desktop, Web, Mobile, Product) to FinTech, E-commerce, Healthcare, Travel, Real Estate, Blockchain, B2B SaaS, and Adult. In every case, the focus is on market logic, relevance, and common sense.

Service E-commerce Campaign

Duration:

3 months

Acceptance Rate:

27%

Reply Rate:

13%

MQL Rate:

SQL Rate:

Product Healthcare Campaign

Duration:

4 months

Acceptance Rate:

21%

Reply Rate:

18%

MQL Rate:

11%

SQL Rate:

Service Travel & Hospitality Campaign

Duration:

5 months

Acceptance Rate:

31%

Reply Rate:

11%

MQL Rate:

SQL Rate:

Service SEO Campaign

Duration:

3 months

Acceptance Rate:

45%

Reply Rate:

21%

MQL Rate:

15%

SQL Rate:

Service Fintech Campaign

Duration:

2 months

Acceptance Rate:

27%

Reply Rate:

11%

MQL Rate:

SQL Rate:

Service Web3 Campaign

Duration:

4 months

Acceptance Rate:

26%

Reply Rate:

17%

MQL Rate:

SQL Rate:

Product Logistics Campaign

Duration:

2 months

Acceptance Rate:

20%

Reply Rate:

MQL Rate:

SQL Rate:

Product Fintech Campaign

Duration:

8 months

Acceptance Rate:

28%

Reply Rate:

14%

MQL Rate:

SQL Rate:

UpWork

UpWork High Season

View Profile Rate:

10-15%

Reply Rate:

5-10%

Call Rate:

2-5%

UpWork

UpWork Low Season

View Profile Rate:

7-12%

Reply Rate:

3-7%

Call Rate:

1-3%

Pricing

Choose the format that fits your needs.

Audit & Strategy

Best for: those who have already tried lead generation but can’t achieve stable results.

Result: you’ll clearly see what isn’t working and receive a step-by-step improvement plan.

Includes:

Audit of current outreach and messaging sequences
Review of connection strategy, ICP targeting, and profile setup
Analysis of campaign data, response rates, and lead quality
Feedback on scripts, tone, and call-to-action phrasing
Recommendations for improving acceptance and reply rates
Competitor and market analysis

$300

Best value to price

Setup & Launch

Best for: those without a system in place or those who want to launch everything correctly from scratch.

Result: a complete, fully functioning LinkedIn lead-gen setup that delivers the first relevant replies within 1–2 weeks.

Includes:

ICP and market research
Building and segmenting target lead lists
Writing custom outreach scripts and message sequences
Profile optimization (headline, banner, “About” section)
Setup of connection and follow-up flows in chosen automation tool (if applicable)
Creating engaging LinkedIn posts and engagement strategy

Managing and optimizing ongoing outreach campaigns
CRM Maintenance
A/B testing messages and CTAs to improve conversion rates
Regular updates to lead lists and ICP refinement
Weekly or bi-weekly progress reports
Strategic consulting and performance review calls
Support with post creation and engagement strategy

$500

Full System + Maintenance

Best for: those who have already tried lead generation but still lack consistency.

Result: a stable, manageable flow of leads with ongoing analytics, testing, and system updates.

Includes:

ICP and market research
Building and segmenting target lead lists
Writing custom outreach scripts and message sequences
Profile optimization (headline, banner, “About” section)
Setup of connection and follow-up flows in chosen automation tool (if applicable)
Creating engaging LinkedIn posts and engagement strategy

Managing and optimizing ongoing outreach campaigns
CRM Maintenance
A/B testing messages and CTAs to improve conversion rates
Regular updates to lead lists and ICP refinement
Weekly or bi-weekly progress reports
Strategic consulting and performance review calls
Support with post creation and engagement strategy

$800

Audit & Strategy

Best for: those who have already tried lead generation but can’t achieve stable results.

Result: you’ll clearly see what isn’t working and receive a step-by-step improvement plan.

Includes:

$300

Best value to price

Setup & Launch

Best for: those without a system in place or those who want to launch everything correctly from scratch.

Result: a complete, fully functioning LinkedIn lead-gen setup that delivers the first relevant replies within 1–2 weeks.

Includes:

Creation or rework of UpWork profile from scratch
Writing optimized title, description, and tags
Crafting 2-3 custom cover letter templates
Market and keyword research to match your niche
Advice on project pricing and first client strategy
Assistance with portfolio setup and visual layout

Daily bidding on relevant projects
Continuous refinement of proposal templates and strategies
Competitor analysis and keyword monitoring
Performance tracking and monthly reporting
Advisory on client communication and negotiation

$500

Full System + Maintenance

Best for: those who have already tried lead generation but still lack consistency.

Result: a stable, manageable flow of leads with ongoing analytics, testing, and system updates.

Includes:

Creation or rework of UpWork profile from scratch
Writing optimized title, description, and tags
Crafting 2-3 custom cover letter templates
Market and keyword research to match your niche
Advice on project pricing and first client strategy
Assistance with portfolio setup and visual layout

Daily bidding on relevant projects
Continuous refinement of proposal templates and strategies
Competitor analysis and keyword monitoring
Performance tracking and monthly reporting
Advisory on client communication and negotiation

$800

Do you have a complex request — or simply a question?

Some need to launch lead generation from scratch, while others want to improve the performance of what they already have.

A short call will help identify where to start and which actions will actually bring leads into your business.

FAQ

People often ask us:

How long does it take to see the first results?

Initial qualified replies typically appear within 1–2 weeks after launch, once the prospect list and outreach framework are activated and tested.

Can you work from scratch if we don’t have a profile or case studies yet?

Yes. The process includes profile setup and optimization, positioning, messaging, and initial outreach system creation, so it can be launched from zero even without existing profiles, portfolios, or case studies.

Do you work only with IT companies?

No. Although many clients are IT and service companies, experience spans multiple industries including FinTech, E-commerce, Healthcare, Travel, Real Estate, and others.

Which tools do you use?

The system is built primarily around LinkedIn and Upwork as lead-generation channels, supported by analytics, prospect databases, messaging frameworks, and automation tools where appropriate to manage outreach, tracking, and optimization.

Do you sign an NDA?

Yes. As an independent expert working directly with clients and handling strategy, messaging, and outreach processes, confidentiality agreements (NDAs) can be signed when required.

What if our niche is unusual or complex?

The process begins with diagnostics and strategy, including market analysis, positioning, and hypothesis testing to determine the most effective targeting and messaging approach. This allows campaigns to be built even for complex or niche markets.